From delivery to Bogies, Bums & Beyond

Be prepared for the #nofilter realities of parenting.

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WHAT YOU REALLY NEED FOR D-DAY

Shop our Frida Mom Essentials. Available at Amazon & Boots.

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WHEN S#!T GETS REAL,
YOU'LL BE READY.

Here to get you through those WTF postpartum + parenting moments.

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Doctor Invented.
Made in Sweden.
The NoseFrida.

The NoseFrida is your go-to natural, hygienic baby bogie buster. It’s totally safe (for parents AND baby), so you can say “sayonara” to snotty noses.

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The Fuss Stops Here

The OG Fuss-busters - started with some snot sucking, now we're here.

Meet our fuss-busters

Be Postpartum Prepared

When you bring home a baby, you bring home a mum too. Find everything you need for those pain-in-the-vag moments.

meet our vag squad

meet frida irl @frida_uk

We're the brand that gets parents

Frida is here to help prepare parents for the unfiltered realities of parenthood, with simple-yet-genius solutions that get the job done.

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