Hi, we're Frida
From first contractions to poo-namis,
we're here for parents when s#!t gets real.
Born in Sweden,
Raised in America
[co-parenting in the UK].
From fan-favourite SnotSucker to upgrading postpartum recovery, Frida has come a long way since birth.
Our CEO, Chief Fussbuster and baby guru all wrapped in one. Snotty noses. Nappy duty. She's been there before. As a mum of three boys, Chelsea knows the struggles of motherhood firsthand, which is why she spends almost every waking minute thinking of ways to make parenthood a little bit easier.Meet the Team