Hi, we're Frida
From first contractions to poo-namis,
we're here for parents when s#!t gets real.
Mum's Everyday Toolkit
AKA the secret tools you rave about, blog about and share with other parents just like you.
Babies are cute. Parenting isn’t always. For all those perfect moments, there’s Instagram. For everything else, we’ve got you.
Born in Sweden,
Raised in America
[co-parenting in the UK].
From fan-favourite SnotSucker to upgrading postpartum recovery, Frida has come a long way since birth.
Our CEO, Chief Fussbuster and baby guru all wrapped in one. Snotty noses. Nappy duty. She's been there before. As a mum of three boys, Chelsea knows the struggles of motherhood firsthand, which is why she spends almost every waking minute thinking of ways to make parenthood a little bit easier.