Hi, we're Frida

From first contractions to poo-namis,
we're here for parents when s#!t gets real.

Home of fan-favourite, original Swedish snotsucker, THE nosefrida.

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Born in Sweden,
Raised in America
[co-parenting in the UK].

From fan-favourite SnotSucker to upgrading postpartum recovery, Frida has come a long way since birth.

Meet Chelsea

Our CEO, Chief Fussbuster and baby guru all wrapped in one. Snotty noses. Nappy duty. She's been there before. As a mum of three boys, Chelsea knows the struggles of motherhood firsthand, which is why she spends almost every waking minute thinking of ways to make parenthood a little bit easier.

Meet the Team

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Online + instore at Boots

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